{"id":1342,"date":"2019-09-27T16:09:49","date_gmt":"2019-09-27T15:09:49","guid":{"rendered":"https:\/\/crowdforangels.com\/blog\/?p=1342"},"modified":"2019-11-14T09:13:26","modified_gmt":"2019-11-14T09:13:26","slug":"how-to-create-a-winning-crowdfunding-pitch","status":"publish","type":"post","link":"https:\/\/crowdforangels.com\/blog\/how-to-create-a-winning-crowdfunding-pitch\/","title":{"rendered":"How to Create a Winning Crowdfunding Pitch"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" src=\"https:\/\/crowdforangels.com\/blog\/wp-content\/uploads\/2017\/01\/start_up_communities_1.jpg\" alt=\"crowdfunding pitch\" class=\"wp-image-327\" width=\"391\" height=\"261\" srcset=\"https:\/\/crowdforangels.com\/blog\/wp-content\/uploads\/2017\/01\/start_up_communities_1.jpg 580w, https:\/\/crowdforangels.com\/blog\/wp-content\/uploads\/2017\/01\/start_up_communities_1-300x200.jpg 300w\" sizes=\"(max-width: 391px) 100vw, 391px\" \/><\/figure>\n\n\n\n<p>If you&#8217;re trying to gain investment, a crowdfunding pitch is essential.&nbsp;If you write it well, you&#8217;ll be more likely to gain money for your&nbsp;startup. Conversely, a crowdfunding pitch that doesn&#8217;t work well could mean that you don&#8217;t attract investors, even when your idea is truly amazing.&nbsp;&nbsp;<\/p>\n\n\n\n<p>For this reason, we&#8217;ve\ndecided to compile together a guide on creating a winning crowdfunding pitch,\nthat will help you get started.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>What is&nbsp;a crowdfunding&nbsp;pitch?&nbsp;<\/strong><\/p>\n\n\n\n<p>A crowdfunding pitch\nis essentially the pieces of text that you publish, to help explain your\nproject to potential donors.&nbsp;&nbsp;<\/p>\n\n\n\n<p>It&#8217;s predominately\nused to acquire new donors. Think of it as a brief that will interest people,\nand encourage them into helping.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Without further ado,\nlet&#8217;s dive right in.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Make sure the title is catchy<\/strong>&nbsp;<\/p>\n\n\n\n<p>We hate to break it to\nyou &#8211; everybody won&#8217;t always read all of your pitch. Many will only scan it,\nwhich only highlights the importance of a catchy title.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The best kind of\ntitles draw you in instantly &#8211; they&#8217;re short, straight to the point, but paint\nthe complete picture. That&#8217;s a tricky combination &#8211; but it&#8217;s not\nimpossible.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Make sure you choose your words well and tell a story in those few words.<\/strong>&nbsp;&nbsp;<\/p>\n\n\n\n<p>Great examples are\n&#8220;Pizza for Heroes&#8221;, a crowdfunding campaign that started to raise\nmoney for wounded soldiers, and &#8220;A Handful of Keys&#8221; &#8211; used to raise\nmoney for a baby grand piano for the Coloma Music Arts auditorium.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Both of these titles\nare inviting, interesting, and make you want to read more.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>PEA is still relevant&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<p>Do you remember in\nschool when you learned all about PEA? For those that need a little refresher,\nit means Point, Evidence, Analyse. You should follow this rule.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Make your point, back\nit up with a relevant fact, and explain why this is important. This remains one\nof the best ways to get your point across.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Importantly, backing\nup your facts with statistics is a great way to persuade people.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Encourage people to donate&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p>People sometimes need\na gentle nudge. Chances are if somebody is already on your crowdfunding page,\nthey\u2019re already considering giving. They just need a little bit of\nencouragement to do so.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The best way to do\nthis is to explain how their donation can really help, even if it is just a\nlittle bit of money.&nbsp;&nbsp;<\/p>\n\n\n\n<p>An effective way to do\nthis is to list the perks or levels of giving that a donation can make. If you\ndon\u2019t want to segregate the levels of contribution, you can simply state that every\ndonation, no matter how small, can make a world of difference.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cA great way to\nencourage people to donate is to compare the price of everyday things. For\ninstance, \u201cfor the price of your coffee,\u201d this puts the donation into\nperspective. It\u2019s a great way to humanize the crowdfunding, highlighting just\nhow somebody can spend their loose change on something much more important.\u201c \u2014\nJenna Basinski, a marketing specialist at <a href=\"https:\/\/www.trustmypaper.com\">Trust My Paper<\/a>. &nbsp;<\/p>\n\n\n\n<p><strong>Be incredibly friendly&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p>You can\u2019t expect\nsomebody to invest in your interests, without being friendly.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This also means you\ncan\u2019t be overly formal or business-like. Remember, this type of pitch differs\nfrom your typical business pitch. You have to showcase a conversation, friendly\ntone. Almost like you\u2019re asking a friend for help, rather than writing a formal\nrequest for a grant.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Use a conversational\ntone and keep everything incredibly friendly. Say please and thank you, make\nlittle jokes, and avoid any technical jargon or putting in too many numbers or\nstatistics. You wouldn\u2019t be like that when you\u2019re talking face-to-face with\nsomebody.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Regardless of who\nyou\u2019re trying to attract through your crowdfunding pitch, always keep it\ncolloquial and amiable.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Tell a story&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<p>People love\nstorytelling, using this as a way to not only showcase how great your company\nor organisation is, and put your reader\/potential investors into the\nsituation.&nbsp;&nbsp;<\/p>\n\n\n\n<p>For example, you could\ntell a story about how the idea came about, how much it can help, or even use a\ncase study.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Obviously, don\u2019t make\nthe story long or complicated. Make it short and sweet, but also incredibly\nimpactful.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Link to your website or blog&nbsp;<\/strong><\/p>\n\n\n\n<p>As you\u2019ll be keeping\neverything extremely short, you\u2019ll have to provide links so that your potential\ninvestors can find out more, if they want to.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This also allows them\nto take it upon themselves to read into your company and idea more. This is a\nmutually beneficial situation.&nbsp;&nbsp;<\/p>\n\n\n\n<p>You don\u2019t have to\nbombard your readers with an extensive amount of text, and your readers can\nread only what they want to. It\u2019s the best way.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Visuals matter&nbsp;<\/strong><\/p>\n\n\n\n<p>Although not really\nrelated to the writing process, you should always include visuals. It\u2019s a way\nto break up the little amount of text that you do have, and elaborate on\nspecific facts or statistics.&nbsp;&nbsp;<\/p>\n\n\n\n<p>For instance, you can\ninclude images of prototypes, use bar charts or infographics, or even use a\nvideo.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This breaks up your\ntext, keeps your reader interested, and ensures that everything makes perfect\nsense &#8211; without writing a dissertation length text on it.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Following the above\nwriting tips should make sure that you have a useful crowdfunding page. Your\nreaders will enjoy learning about your idea, company, or passion &#8211; encouraging\nthem to donate or invest.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Why should you crowdfund?&nbsp;<\/strong><\/p>\n\n\n\n<p>Many are deciding to\ngo down the route of crowdfunding, rather than traditional forms of funding.\nIt\u2019s a fantastic way to raise money, without collecting up a significant degree\nof debt. It gives everyday people to back companies that they believe in and\nfollow the journey.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Take&nbsp;VideoGram&nbsp;as\na prime example &#8211; they were able to hit their funding target, using\ncrowdfunding. They were able to&nbsp;<a href=\"https:\/\/crowdforangels.com\/case-study-videogram\">raise over \u00a350,000 from investors<\/a>, which allowed them\nto market and develop their company brand.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>How to get started with crowdfunding&nbsp;<\/strong><\/p>\n\n\n\n<p>The easiest way to get\nstarted with crowdfunding is to use a&nbsp;<a href=\"https:\/\/crowdforangels.com\/about-us\">trusted platform<\/a>. This ensures that\nyou receive all the money you raise, and your investors feel comfortable\ndonating.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Remember, crowdfunding\ncan come in many different forms, for instance, shares, crowd bonds, and\ntokenised securities &#8211; deciding which one would be best for you is an important\nstepping stone.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Conclusion <\/strong><\/p>\n\n\n\n<p>Raising money for your\nnew project isn&#8217;t the easiest thing in the world. That shouldn&#8217;t\nstop&nbsp;you&nbsp;from working towards your dream. Crowdfunding could prove to\nbe incredibly useful.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Getting started with\ncrowdfunding can be extremely tricky. You need to focus on impact, information,\nand keeping your investors interested and passionate.&nbsp;&nbsp;<\/p>\n\n\n\n<p>With help from various\nplatforms and following the above tips, you can begin to find that&nbsp;it\u2019s&nbsp;a\nlot easier than you imagine (even more accessible than gaining bank loans).\nWith a little help, you can earn all the money you need to start and run your\ncompany and achieve all your dreams.&nbsp;<\/p>\n\n\n\n<p><strong>Dorian Martin<\/strong> is a seasoned writer that explores a broad variety of topics, ranging from marketing and SEO to HR and organizational design. He\u2019s currently a writer at WoWGrade, and runs a blog <a href=\"http:\/\/notbusinessasususal.com\/\">NotBusinessAsUsusal<\/a>. His pieces are always catchy and informative, which is why we recommend you keep an eye on him!<\/p>\n\n\n\n<p><strong><em>Do you need to raise funds? Crowd For Angels, The Regulated Crowdfunding Platform can help you raise funds through the issue of Shares, Crowd Bonds and Digitalised Assets. Begin your application here: <\/em><\/strong><a href=\"https:\/\/crowdforangels.com\/join\"><strong><em>https:\/\/crowdforangels.com\/join<\/em><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re trying to gain investment, a crowdfunding pitch is essential.&nbsp;If you write it well, you&#8217;ll be more likely to gain money for your&nbsp;startup. Conversely, a crowdfunding pitch that doesn&#8217;t work well could mean that you don&#8217;t attract investors, even when your idea is truly amazing.&nbsp;&nbsp; For this reason, we&#8217;ve decided to compile together a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[69],"tags":[176,9,181,179,180],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create a Winning Crowdfunding Pitch - Crowd for Angels | Blog<\/title>\n<meta name=\"description\" content=\"If you&#039;re trying to gain investment, a crowdfunding pitch is essential. 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