{"id":259,"date":"2016-11-08T16:14:20","date_gmt":"2016-11-08T16:14:20","guid":{"rendered":"https:\/\/crowdforangels.com\/blog\/?p=259"},"modified":"2019-11-15T14:48:40","modified_gmt":"2019-11-15T14:48:40","slug":"how-to-create-the-perfect-pitch-for-crowdfunding-campaign","status":"publish","type":"post","link":"https:\/\/crowdforangels.com\/blog\/how-to-create-the-perfect-pitch-for-crowdfunding-campaign\/","title":{"rendered":"How to Create the Perfect Pitch for Your Crowdfunding Campaign"},"content":{"rendered":"

The right words hold the power to move mountains \u2013 or, at least, to persuade others to move mountains for you. And this is never more true than when you\u2019re pitching for investment. A strong pitch which succinctly and effectively communicates why your business is such a compelling opportunity can be the difference between securing funding and sinking into obscurity.<\/p>\n

Crowdfunding sites may seem a less formal way of pitching your business than donning a suit and presenting a PowerPoint \u2013 but that doesn\u2019t mean you can just wing it and hope for the best. You\u2019re competing for funding and your application needs to contain all the high quality content and information that a traditional presentation would. So how can you structure and deliver an online pitch which will wet potential investors\u2019 whistles?<\/p>\n

\"pitch<\/a><\/p>\n

1. Create a Clear Value Proposition<\/h4>\n

Crowdfunding sites, Crowd for Angels included, tend to structure pitch pages so that they have a short overview at the top of the page which is the first thing potential investors will see \u2013 and if you don\u2019t get this right, the chances are, they won\u2019t scroll down to read the rest.<\/p>\n

This section should contain your (piercingly succinct and informative) value proposition \u2013 in other words, your written elevator pitch. Every single word of these two or three sentences should explain your business and its value: who you are, what you do, the solution you provide and why your business is going to be the biggest thing since cat videos on the internet. This is not the place to waffle or bluster.<\/p>\n

2. Make Good Use of Rich Media<\/h4>\n

The informal environment of crowdfunding sites allows you to really grab and engage your investors \u2013 but it also gives them to opportunity to close your pitch as soon as they get bored. Integrating rich media into your pitch keeps people scrolling, and video is particularly effective in a situation where you don\u2019t really want investors to be skimming over vital information. A video is an opportunity to show, not tell, and give potential investors a real understanding of how your brand comes across \u2013 again, sum up your business quickly in the<\/p>\n

first fifteen seconds, and use the rest of your run-time (no more than a few minutes) to engage your audience with your story and demonstrate your successes.<\/p>\n

3. Keep The Financials On Point<\/h4>\n

As anyone who has ever seen Dragons\u2019 Den knows, having a realistic valuation of your company is crucial. Just because you reckon your company could be making big bucks in the future doesn\u2019t mean that is what it\u2019s worth now. And your business plan needs to be bang on \u2013 it should cover your concept, market and strategy, and don\u2019t skimp on the details.<\/p>\n

Presenting this part of the pitch as a Slideshare is a good way of getting investors to click through, but this is the place for the nitty gritty, so make sure you\u2019re not missing anything out.<\/p>\n

4. Check Your Language<\/h4>\n

It might sound obvious, but the quickest way to make investors lose confidence in your ability and professionalism is to post a pitch littered with typos and errors \u2013 you\u2019ll either come across as unintelligent or too lazy to proofread your own pitch. And keep the language succinct, accessible and clear \u2013 using meaningless jargon is another instant turn-off.<\/p>\n

Having a strong business idea is most of the battle, but it isn\u2019t everything. You need to be able to communicate that idea to others, to get them excited about it as well. So follow these key tips to ensure your pitch is as bullet-proof as your business concept, and you\u2019ll be well on your way to attracting investors.<\/p>\n","protected":false},"excerpt":{"rendered":"

The right words hold the power to move mountains \u2013 or, at least, to persuade others to move mountains for you. And this is never more true than when you\u2019re pitching for investment. A strong pitch which succinctly and effectively communicates why your business is such a compelling opportunity can be the difference between securing […]<\/p>\n","protected":false},"author":3,"featured_media":260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[69],"tags":[352,118,354,353,226],"yoast_head":"\nHow to Create the Perfect Crowdfunding Campaign Pitch<\/title>\n<meta name=\"description\" content=\"Words hold the power to move mountains \u2013 or to persuade others to move mountains for you. This is particularly true when you\u2019re pitching for investment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/crowdforangels.com\/blog\/how-to-create-the-perfect-pitch-for-crowdfunding-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create the Perfect Crowdfunding Campaign Pitch\" \/>\n<meta property=\"og:description\" content=\"Words hold the power to move mountains \u2013 or to persuade others to move mountains for you. 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