Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more.


The Crowd for Angels’ team have almost 100 years’ combined experience in reviewing and writing business plans for growth companies. We offer the following services to help your business plan stand out amongst the crowd, crucial in attracting new investors.

Business plan writing

While all companies are different, business plans tend to have a broadly standard structure in order to provide key information to investors. Working with your company management we can put together a concise and attractive business plan to present to potential investors. Some key points we will cover include:

Executive Summary

While this comes at the front of the document, it is the last thing to be written. Here, the key themes of your business plan must be chosen so investors get a feel of your company and are encouraged to find out more.


This is the core part of your business plan, describing to investors exactly what your company does, why it is good at it and what successes you have had to date.

Market and opportunities

Investors need to know that you know your industry inside out before they will part with their cash. Your key competitors should be discussed but more importantly, highlight how your industry is growing and how you intend to expand your business within it.


Ultimately, the success of a business boils down to the numbers. Investors will expect to see at least three years of credible forecasts for your company, ideally with an explanation of how they will be achieved.


Small businesses are all about management so highlight the strengths of your team, relevant industry experience and qualifications so potential investors know you are well qualified to lead the business forward.

Exit Opportunities

Investors are not being charitable when they give you their money. In the long term they are looking to make a return on their investment. Give them some guidance on how exactly you intend to deliver returns, whether it be via dividends, share buy backs, an IPO or trade sale.

For more information on how we can help please email [email protected] or call 020 7437 2413


Crowd for Angels does not charge investors any fees and opening an account is free and easy.

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Risk Warning

Investment Risks

Investing in small public listed or private companies involves many risks, including illiquidity, lack of dividends, loss of investment and equity dilution. It should be done only as part of a diversified portfolio. Investing in debt pitches through Crowd for Angels (UK) Limited involves lending to companies and therefore your capital is at risk and interest payments are not guaranteed if the borrower defaults. Please click here to read the full Risk Warning.

Investor Suitability

Investments on this website are targeted exclusively at investors who are sufficiently sophisticated to understand the risks involved and make their own investment decisions. You will only be able to invest in pitches on this website once you are fully authorised and the investment is deemed appropriate for you.

Basis of Investment

Investments can only be made on the basis of information provided in pitches by the investee companies concerned. Crowd for Angels takes no responsibility for information provided by external sources, including investee company websites.

Forward Looking Statements & Forecasts

Pitches may contain forward looking statements and financial forecasts or projections. Forecasts are not a reliable indicator of future performance. Crowd for Angels makes no judgement or opinion of the likelihood of targets being achieved. 

Lack of FSCS Protection

Investments made in companies listed on the Crowd for Angels platform are not covered by the Financial Services Compensation Scheme (FSCS).

Tax Relief

The availability of any tax relief, including EIS and SEIS, depends on the individual circumstances of each investor and of the company concerned, and may be subject to change in the future. If you are in any doubt about the availability of any tax reliefs, or the tax treatment of your investment, you should obtain independent tax advice before proceeding with your investment.

Innovative Finance ISA

Holding an investment within an innovative finance ISA does not reduce the risks associated with an investment or guarantee returns and it is possible to lose all of the money invested.

This page has been approved as a Financial Promotion by Crowd for Angels (UK) Limited (Company number: 03064807), which is authorised and regulated by the Financial Conduct Authority (Reference number: 176508).