FAQ Pages

How to Create a Successful Pitch

1. Make sure you are confident with the product/service you are creating a pitch about, research every aspect of its market and identify your target group.

2. Be realistic and set yourself an achievable target! Consider the actual worth of your product/service. If your target is too ambitious, it will jeopardise a successful pitch. If you aim too low, you could risk the value of your product/service and the scale of the project.

3. The actual pitch - the required basics:

  • Introduction: Company name, slogan, name of presenter and their job title.
  • Team: Names, position in company, experience in industry and their role in the team.
  • Service and Product: What does your business do? Is there a gap in the market for your product/service?
  • Competition: Identify your competitors; explain what makes your product/service stand out.
  • Financial: Previous and projected turnovers and profits, investor’s gains, expected returns, and an exit strategy.

4. How to make your pitch stand out:

Key points:

  • Descriptive but short title that explains what your business is and what you are looking for.
  • Make it attractive and exciting; remember unless you entice the reader they will not bother clicking on your pitch or even reading it.
  • Honest, clear and concise points, not opinions or generalisations.
  • Do not guarantee returns or make implausible assumptions.
  • Finally, look at the pitch from an investor's perspective: Does it consist of all the necessary information? Are the content and facts boring? Is it an exciting and tempting opportunity for you to invest your money?

5. Motivate investors and those following your pitch with rewards. Keep your fan base engaged and reward them for spreading the word and investing in your pitch.

6. Created your perfect pitch? It's not over yet, remember: Spread the word! Use social media, such as LinkedIn, Twitter, Facebook and your website to promote your pitch! Also keep them updated on every stage of your pitch! Make them feel involved.

If you would like discuss further your needs please contact us on 0207 437 2413.



What I should know before investing
General guidance for investors for making investments and conducting due diligence
How to create my financials
General guidance for private companies of how to build their financials
How to create a business plan
General guidance for private companies of how to structure and build their business plan
Debt pitches application guide
Application guide for debt pitches providing insight of how to fill in the required information

Risk Warning

Investing in small public listed or private companies involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Investing in debt pitches through Crowd for Angels (UK) Limited involves lending to companies and therefore your capital is at risk and interest payments are not guaranteed if the borrower defaults. Crowd for Angels is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own Investment Decisions. You will only be able to invest via Crowd for Angels once you are authorised. Please click here to read the full Risk Warning.

This page has been approved as a Financial Promotion by Crowd for Angels (UK) Limited (Company number: 03064807) , which is authorised and regulated by the Financial Conduct Authority (Reference number: 176508). Investments can only be made on the basis of information provided in the Pitches by the Investee Companies concerned. Crowd for Angels takes no responsibility for this Information or for any recommendations or opinions made by the Investee Companies.

Pitches may contain forward looking statements and financial forecasts or projections. Forecasts are not a reliable indicator of future performance. Crowd For Angels makes no judgement or opinion of the likelihood of targets being achieved. Investments made in companies listed on the Crowd For Angels platform are not covered by the Financial Services Compensation Scheme (FSCS).

The availability of any tax relief, including EIS and SEIS, depends on the individual circumstances of each investor and of the company concerned, and may be subject to change in the future. If you are in any doubt about the availability of any tax reliefs, or the tax treatment of your investment, you should obtain independent tax advice before proceeding with your investment.