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Predict the six, a UK business hit its funding target on the Crowd for Angels platform by raising almost £300,000 from investors. Predict the six is an online football jackpot business. We spoke to their Founder and Director, Paul Cope and asked him questions to help support your fundraising journey.

Why did you choose crowdfunding over other traditional sources of funding?

The main advantage of crowdfunding for a business like ours is that many of the potential investors are also potential customers. In addition to that, the business is a simple concept, is fun and is something which investors can take an active interest in by playing the game every week. All of those factors meant that I was confident that crowd investors would back the business and would then become advocates for the game, which helps us from a marketing perspective.

What did you hope to achieve and what will the funds allow you to do?

We hoped to raise £ 100,000 to boost our marketing spend, but ended up far exceeding that target and obtain-ing £ 285,000. Having the funds means that we can increase our marketing budget significantly in order to bring the game to the attention of as many people as possible in the UK within the next few months.

What did you think of the investors' response to your pitch?

It was generally very positive. Investors liked the idea of the business and we also received good feedback on the pitch video. We wanted to make sure that the pitch video reflected the business and the people running it, so we put a couple of light hearted bits in there to create talking points - mainly me doing keepy ups with a football in my suit, which received mixed reviews...

The only negative feedback we received was from people who were too late to invest because we had already reached our maximum target, which is not a problem I can complain too much about.

What was the most difficult part about the crowdfunding process?

It is easy to let yourself get carried away with stories of crowdfunding projects that raised huge sums of money in a very short time, so it was important for us to focus on our own targets and to remember that huge amounts of work go into pitches that achieve their targets quickly.

Finally, what advice you would give to another start-up in your position?

The biggest piece of advice I would give is based on my last answer. The crowdfunding market is becoming more and more saturated, so you cannot rely on a crowdfunding platform alone to help you to raise invest-ment. It is important that you build your own networks which can help you to spread the word about your pitch. Use the crowdfunding platform as a part of that network and work closely with them to make sure that there is an overarching strategy behind what you are trying to achieve.

For more information on how you can raise money for your business on Crowd for Angels, contact us here

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Email: [email protected]
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Risk Warning

Investment Risks

Investing in small public listed or private companies involves many risks, including illiquidity, lack of dividends, loss of investment and equity dilution. It should be done only as part of a diversified portfolio. Investing in debt pitches through Crowd for Angels (UK) Limited involves lending to companies and therefore your capital is at risk and interest payments are not guaranteed if the borrower defaults. Please click here to read the full Risk Warning.

Investor Suitability

Investments on this website are targeted exclusively at investors who are sufficiently sophisticated to understand the risks involved and make their own investment decisions. You will only be able to invest in pitches on this website once you are fully authorised and the investment is deemed appropriate for you.

Basis of Investment

Investments can only be made on the basis of information provided in pitches by the investee companies concerned. Crowd for Angels takes no responsibility for information provided by external sources, including investee company websites.

Forward Looking Statements & Forecasts

Pitches may contain forward looking statements and financial forecasts or projections. Forecasts are not a reliable indicator of future performance. Crowd for Angels makes no judgement or opinion of the likelihood of targets being achieved. 

Lack of FSCS Protection

Investments made in companies listed on the Crowd for Angels platform are not covered by the Financial Services Compensation Scheme (FSCS).

Tax Relief

The availability of any tax relief, including EIS and SEIS, depends on the individual circumstances of each investor and of the company concerned, and may be subject to change in the future. If you are in any doubt about the availability of any tax reliefs, or the tax treatment of your investment, you should obtain independent tax advice before proceeding with your investment.

Innovative Finance ISA

Holding an investment within an innovative finance ISA does not reduce the risks associated with an investment or guarantee returns and it is possible to lose all of the money invested.

This page has been approved as a Financial Promotion by Crowd for Angels (UK) Limited (Company number: 03064807), which is authorised and regulated by the Financial Conduct Authority (Reference number: 176508).