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VideoGram, a UK business hit its funding target on the Crowd for Angels platform by raising just over £50,000 from investors. VideoGram is the greeting card, gifting and print on demand business. We spoke to their Founder and CEO, Karen Dewan and asked her questions to help support your fundraising journey.

Why did you choose crowdfunding over other traditional sources of funding?

Crowdfunding is a great way for early stage companies to raise money without taking on debt. Bank loans are not easy to get nowadays and crowdfunding allows for normal people to back companies they believe in.

What did you hope to achieve and what will the funds allow you to do?

We aimed to reach at least our minimum target, which we did. The funds will go towards marketing and developing the company and brand.

What did you think of the investors’ response to your pitch?

The response was very positive, and we received a lot of feedback and support which will go towards developing our company.

What was the most difficult part about the crowdfunding process?

Managing expectations. Crowdfunding isn't a guaranteed success - there is a lot of work that goes into a campaign, like meeting with investors and discussing your pitch, building the business plan and financials.

Finally, what advice you would give to another start-up in your position?

I would suggest going down the crowdfunding route. However, understand and be prepared for the challenges. Investors want to know why it's a good investment for them, not why it's good for you.

For more information on how you can raise money for your business on Crowd for Angels, contact us here:

Tel: +44 (0)20 7437 2413
Email: [email protected]
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Risk Warning

Investment Risks

Investing in small public listed or private companies involves many risks, including illiquidity, lack of dividends, loss of investment and equity dilution. It should be done only as part of a diversified portfolio. Investing in debt pitches through Crowd for Angels (UK) Limited involves lending to companies and therefore your capital is at risk and interest payments are not guaranteed if the borrower defaults. Please click here to read the full Risk Warning.

Investor Suitability

Investments on this website are targeted exclusively at investors who are sufficiently sophisticated to understand the risks involved and make their own investment decisions. You will only be able to invest in pitches on this website once you are fully authorised and the investment is deemed appropriate for you.

Basis of Investment

Investments can only be made on the basis of information provided in pitches by the investee companies concerned. Crowd for Angels takes no responsibility for information provided by external sources, including investee company websites.

Forward Looking Statements & Forecasts

Pitches may contain forward looking statements and financial forecasts or projections. Forecasts are not a reliable indicator of future performance. Crowd for Angels makes no judgement or opinion of the likelihood of targets being achieved. 

Lack of FSCS Protection

Investments made in companies listed on the Crowd for Angels platform are not covered by the Financial Services Compensation Scheme (FSCS).

Tax Relief

The availability of any tax relief, including EIS and SEIS, depends on the individual circumstances of each investor and of the company concerned, and may be subject to change in the future. If you are in any doubt about the availability of any tax reliefs, or the tax treatment of your investment, you should obtain independent tax advice before proceeding with your investment.

Innovative Finance ISA

Holding an investment within an innovative finance ISA does not reduce the risks associated with an investment or guarantee returns and it is possible to lose all of the money invested.

This page has been approved as a Financial Promotion by Crowd for Angels (UK) Limited (Company number: 03064807), which is authorised and regulated by the Financial Conduct Authority (Reference number: 176508).