The Product - Beacon SaaS

In digital, up to $85,000 of every $100,000 of a digital budget is wasted. The current technology and tools won’t tell you this.

Economist Prof Roberto Cavazo, University of Baltimore, world expert in fraud comments: “I have studied the economic costs of fraud in many sectors for decades, and I was left stunned by the scale of fraud in online advertising”.

In addition, Anthony Hitchings; Digital Advertising Operations Director at Financial Times, said: “The scale of the fraud we found is jaw-dropping. The industry continues to waste marketing budgets on what is essentially organised crime.”

Beacon tells you exactly how much is wasted, Where, When and Why, to optimise spend and transform digital ROI.

Beacon allows you to attribute actual spend, revenue and individuals to specific digital campaigns, channels, posts, ads, emails and texts, identifying the fraud and real results, to give continual and accurate ROI improvement. It delivers the “holy grail” of accurate, validated ROI attribution to activities including sales, bookings, downloads and revenue. 

Beacon:

• Gives unique analytics accuracy based on independent non-channel campaign data
• Optimises full ad spend and campaign budget, saving time and costs
• Improves engagement and improves the whole online customer journey.
• Saves budget by revealing and mitigating against bots and ad fraud.

 “Due to real time knowledge; were able to make changes very quickly during the campaign. As a result we have lessened the drop-off by roughly 60% which is huge. That would not have happened if we hadn’t used Beacon” (Beacon customer).

“This is a must have product for us: without it our work would be harder...” (Beacon customer)

We have patent-pending IP to cover our key innovations around AI and Blockchain, which are being delivered as part of the next few product releases.

The Market

The target markets for Beacon are:

• marketing/digital agencies that manage digital marketing campaigns for their clients,
• organisations that have in-house marketing teams, and
• volume distributor channels / white label.

According to Stratistics MRC, the Web Analytics Tools Market is expected to reach $12.2 billion by 2026, growing at a CAGR of 21%. This is the market Beacon plays into.

We sell Beacon by Monthly or Annual SaaS Licences (target £100 - £4,000+ / month) and are currently selling directly in UK with a recently opened sales operation in the USA.

We are now successfully targeting mid-sized agencies and end B2C/D2C/B2B organisations.

There is a large partnership, reseller, ‘self serve’ and white label potential. Plus large Professional Insights Services opportunity for us and partners.

Traction & Achievements

2017 - Developed MVP, confirmed product market opportunity, confirmed competitive positioning.

2018-19 - Developed commercial product, confirmed product/market fit, engaged early adopter customers, secured InnovateUK grant, delivered IP and Patent application, started USA outreach. Achieved customer testimonials of significantly improved ROI.

2019-20 - Go To Market plan launched. Repeatable scalable sales process achieved. Growing quarterly revenues. First US customer. Positioned at the heart the sector of “Post COVID Technologies with greatest game-changing potential”.  Looking for funds to accelerate the sales engine.

Growth & Future Prospects

Our intention is to grow the Monthly and Annual Recurring Revenue (MRR / ARR) to a point of sustainability and then undertake a Series A event for a significant value change. 

Our exit will (probably) be to another tools vendor (potentially a CRM vendor or another analytics company) beyond that point. We have a target list of companies to approach, but will not do so until we have sufficient traction and revenue to command a good conversation.