Are you interested in making our world cleaner, greener and healthier?

We are looking for investment in our revolutionary patented light system for cyclists, runners, electric scooters and active people, who want to be seen, feel safer and stay active in low light conditions. 

Global cycling figures: 

• Over 150 million active cyclists (UK, USA, Germany, France, Italy, Benelux, Scandinavia, Japan and Australia)
• 7.5 million active cyclists in the UK (2019),
• In 2019 there were just under 17,000 cycle accidents in the UK.

In London alone, cycling has risen by 46% year-on-year. To date in 2021, over 870 cyclists were seriously injured on London’s roads, up 12% from 2019. Injury fears remain one of the biggest deterrents to more people taking up cycling. The key to a cleaner, greener and healthier city is to make riding a bike or doing any form of physical activity outside, in low light conditions, safer.

Our solution at a glance:


• Nightblazr ‘Cycle’ provides 360º visibility,
• Easily attaches to an existing cycle helmet,
• USB rechargeable, energy efficient electroluminescent technology
• Three products in the NightBlazr range (Cycle, Run, Active),
• Experienced team,
• Initial launch UK 2021,
• SEIS ready

NightBlazr ‘Cycle’ is unique. There’s nothing else like it in the market, and we’re looking for people to share our vision of active night time visibility. NightBlazr ‘Cycle’ will be an absolute game-changer for cyclists – whether cycling at night or negotiating unlit rural or urban roads in low light conditions. It not only provides a unique 360º lighting system for greater visibility, but also boosts confidence and makes cyclists more visible to motorists and pedestrians. Simply attach to an existing helmet, switch it on, and the electroluminescent light blades stay brightly lit for many hours. Easily recharged using a USB connection. The cycle light is the first of three products in the NightBlazr range, which also includes a running vest and a backpack cover.

IceDog Innovations is a British company run by a hugely experienced team, created to design and develop unique solutions in sports wearable technology. NightBlazr, is IceDog’s first product range and will appeal to safety-conscious cyclists in the UK and worldwide – coupled with strong IP (patent and registered design) it will provide a great investment opportunity.