Seal The Deal 4 U
www.sealthedeal4u.com
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Offer Information
Min Max
Investment Target £125,000 £150,000
Share Price £0.40 £0.40
Shares Offered info 312,500 375,000
Percentage Offered info 4.95% 5.88%
Shares Issued info 6,000,000
Pre-money Valuation £2,400,000
Share Type Ordinary
Minimum Investment £30.00
Tax Relief Available SEIS
Sector Hospitality
Internet, Apps & eCommerce
Property & Construction
Location Coventry, United Kingdom
Company Number 9709377
Seal The Deal 4 U
Seal The Deal 4 U offers a free of cost, real time, price negotiation platform. This enables bed & breakfast (B&B) owners to increase revenue by renting out their unsold rooms and helps customers to get good value deals.
About Seal The Deal 4 U

Seal The Deal 4 U offers a free of cost, real time, price negotiation platform. This enables bed & breakfast (B&B), guesthouse and independent hotel owners to increase revenue by renting out their unsold rooms. This also helps customers to get a value deal which matches their affordability and expectations. In this way additional customer demand is created into the market. 

The Company: Seal The Deal 4 U was formed on 29th July 2015.

The company owns a technology platform which provides an interactive, real time price negotiation feature, free of cost, to both B&B owners and their customers.

The company has two directors. Sridhar Javagal has over 18 years’ of experience in the IT industry. He is a London Business School MBA graduate (September 2016) and has Masters degree in Software Systems from a reputed university in India. He has expertise in designing and building enterprise IT systems. Fellow director Nagashree Javagal has over 8 years’ of experience as company secretary. 

The problem: According to a survey by tourist board VisitEngland, B&Bs in the UK have a less than 50% occupancy rate. This forces owners to fix an appropriate price to achieve break-even based on 50% occupancy. Even though there has was a 30% increase in international tourists visiting the country in 2015, there has been a 13% decline in customers choosing B&Bs.

  • The survey suggests that this situation is not improving.
  • Currently there is no solution in the market to solve the problem for B&B owners.

The Solution: The Seal The Deal technology platform aims to provide an interactive, real time, price negotiation feature to B&B owners and their customers. By selling unsold inventory at an affordable price, our service is creating value and capturing it. It's a free of cost service to B&B owners and customers. B&B owners will retain 80% less our standard rate of 20% of the value of every successful deal. Fee includes, payment gateway fees, high technology cross device platform and central storage which persist all transaction data and makes it available from anywhere-anytime-anyformat.

The company believes it is filling a gap in the market as larger industry operators, such as Expedia, Booking.com and Lastminute.com have either no or poor real time, price negotiation facilities.

For a preview of the App, investors can request acesss through the documents section here.

The Market: In the UK there are 25,000 B&Bs and 51,000 Hotels, which have a minimum 2 rooms unoccupied every day. The average room rent in the UK is £65. Our aim is to create a WIN-WIN situation for both customers and B&B owners. Customers get good value deals and B&B owners earn income on what would otherwise be unsold inventory. Our platform can also be used by any landlord or property owner to rent out their rooms.

Status: We have invested £60,000 in cash and approximately 300 days of consultancy input inlcuding London Business School (LBS) faculty members for market research, analysis, survey and opportunity assessment, creating business and marketing plan and in functional design, technology landscape, roadmap, architecture and design in building a web platform, iPhone app and iPad application. All key functionality, including payment, will be ready by the end of Q2 2016. 

Go live date: We intend to go live with the platform by Q2 2016.

Funding requirement: We are seeking a minimum of £125,000 and a maximum of £150,000 under SEIS in this round. We will need to raise a further £390,000 later in the year. 

Plan: We aim to bring in 500 B&B owners and 50,000 customers to the platform within the first year. In year two we are looking to expand our operations by adding hotel owners to the platform. By year three we are targeting 11,000 hotel and B&B owners, with a total of 800,000 customers. In the medium to long-term we see opportunities to expand internationally and to introduce other price negotiation services between providers and consumers.

For more details please request our full business plan via the documents section.

Revenue Forecast:

  Year 1 Year 2 Year 3
Client Acquisition 500 6,000 11,000
Customer Acquisition 50,000 300,000 800,000
Number of deals 3,000 100,000 300,000
Revenue 30,500 1,024,300 3,077,000
Total Cost 632,000 979,000 1,354,000
Total FCF after tax -602,000 45,000 1,056,144

       

RISK WARNING: Any financial forecasts are not a reliable indicator of future performance.               




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Offer Information
Min Max
Investment Target £125,000 £150,000
Share Price £0.40 £0.40
Shares Offered info 312,500 375,000
Percentage Offered info 4.95% 5.88%
Shares Issued info 6,000,000
Pre-money Valuation £2,400,000
Share Type Ordinary
Minimum Investment £30.00
Tax Relief Available SEIS
Sector Hospitality
Internet, Apps & eCommerce
Property & Construction
Location Coventry, United Kingdom
Company Number 9709377

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