The Rapid Growth of Crowdfunding for Equity
The Rapid Growth of Crowdfunding for Equity
Crowdfunding for equity may not be the most obvious investment option available, but it’s hard to argue against its ever increasing rise in popularity with investors.
Since 2011, when it first started gathering pace in the UK, equity crowdfunding has been viewed as an attractive opportunity for investors. However, all investments come with a certain amount of risk and the more innovative the investment model, the more scepticism there is from investors.
Understanding Angel Investors
One of the key components to successful crowdfunding is the involvement of angel investors who are proving to be a lucrative source of finance for businesses of all shapes and sizes.
It’s a good idea to understand exactly what an angel investor can bring to your business, so let’s take a look at their makeup and objectives.
Will Crowdfunding Pick Up the Slack of the Banks?
It is no secret that as a society, we are quickly losing faith in the banking system. As technology continues to grow, there is a fast approaching sub-sector in alternative finance that could provide us with a solution. Crowdfunding platforms have completely transformed how we approach business through the medium of new technology. The good news doesn’t stop there.
Millennial Generation Loves Crowdfunding: Will Industry Follow Suit?
The Millennial generation is increasingly interested in crowdfunding, an alternative financing system that allows members of the public to invest in a pitch before its completion. Many small companies have already caught onto this trend, and are using digital platforms to fund start-up and independent projects. However, crowdfunding isn’t just about getting a project completed.
What Marketing Opportunities Surround Companies who Crowdfund?
Crowdfunding is a popular way for small companies to raise money and provides many marketing opportunities that would otherwise be unavailable. Since many ideas that are crowdfunded are innovative and exciting, it levels the playing field for smaller companies to develop their products. It can be challenging for companies to create a successful crowdfunding campaign, but when done correctly, crowdfunding can be extremely effective. It offers the company a loyal following and the investment needed to create new products and services.
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